Covid-19 might have turned the world on its head in 2020, but hi-tech advances have helped mitigate the damage. In this special report, covering everything from remote working to live streaming, Music Week unite a handful of forward-thinking execs to analyse how technology is changing the music business for the better…
PRS’ August AGM was held virtually and set a record for the highest participation in its history, with more than 1,000 songwriter, composer and music publisher members engaged either on the day or through the voting process.
“Coronavirus has without doubt accelerated the shift towards a more digital world and we were perfectly placed to capitalise on that shift in the interest of our members,” said Martin. “We were able to seamlessly transition to remote working. The morning following the first lockdown announcement, all of our teams were up and running remotely without any disruption to our core services.”
Following the closure of nightclubs across the world, business owners have turned to live streaming. Business Insider Australia spoke to One Six One and Poof Doof about their new live-streaming initiatives.
“Jane Slingo, executive producer of Australia’s Electronic Music Conference, and a board member of Music NSW, told Business Insider Australia via email it was “fantastic” to see the community so motivated and quick to keep their creativity alive online.”
“By nature, those in the electronic music community are digital natives,” she said. “In this part of the music sector there’s already a history of live streamed events well before COVID-19 – global streamed events from the likes of Boiler Room, Cercle, Worldwide FM events. So it’s not surprising how quickly DJs and club nights have made a significant imprint on our feeds as life moves more permanently to online.”
In online publication Talkhouse, – an outlet for musicians, actors, filmmakers- artist John Colpitts talks to musicians from China, Italy, and South Korea about life in lockdown, the unique scenarios they’ve lived through, and what their experiences might have to teach us a few weeks later.
An interesting point to consider comes from South Korea, who up until Sunday March 22, had no official shut down of live performances or gatherings. The audiences decreased but the performers were still paid their fees. This is because the South Korean health institute was extremely thorough with testing and the digital tracking of the disease.
“The South Korean music economy was able to walk this razor’s edge between closure and partial openness through heavily investing in data and tracking. ”John Colpitts, Talkhouse
As clubs shut down, DJs, comedians and drag queens—entertainers across the country are live streaming performances to reach audiences and raise money, prompting a technological restructure in the way that artists deliver live performance.
Read the full story in Wired
Berlin based initiative, United We Stream had fundraised $1m with Streamed DJ Sets.
Bandcamp set an example to all other music streaming during this time of crisis platforms, by taking direct action to support the artists that upload to their platform.
The platform waived all of its usual fees so all money would go directly to accountholders.