Music Industry’s Contribution Towards Inclusive and Sustainable Development The Case Of Cuba «The Music Island»
Authors: Laura Vilar Álvarez, Tania García Lorenzo, Gloria Ochoa de Zabalegui Aguilera, Jolettne Rego González, Ailer Pérez Gómez, Marta Bonet de la Cruz, Mabel Castillo Mompié, Alejandro Rivera Rojas, Rebeca Gallardo Gómez, Mónica Mireles Torres, Mario Escalona Serrano, Yolaida Duharte López
Study link: https://www.unido.org/sites/default/files/2017-10/Cuba_music_industry_project_publication_english.pdf
The first chapter, Cultural and creative industries for an inclusive and sustainable development, makes a description of the global context of this group of activities and its impact on Latin America and the Caribbean; its potentialities maker of income through trade and intellectual property rights; its direct relationships with popular knowledge, culture, art, and economy; and close link with other industries like tourism. It is notable its ever increasing impact within the regional cultural policies and its visibility within the strategies of social and economic development, specifically of music as development tool and a result of the approach by UNIDO to contribute to the Objectives for Sustainable Development (OSD). In the specific case of Cuba, opportunities are seen within the music industry, being this one of the art forms more diffused in society which has made the country gain the world designation of «The Music Island». Likewise, its democratic cultural and inclusive policy and system of cultural institutions are noted as positive allowing the massive access to culture as well as to the diversity of goods and services it generates. In the second chapter, Current context of music industry in Cuba, describes the status of the Cuban music industry in a diagnosis that analyzed the accumulated knowledge regarding technical, technological, political, scientific, economic and legal aspects, related to all processes of the value chain of the music industry. Its potentialities are verified emphasizing on the significant development of the institutional system that promotes and protects diversity of music genres and expressions as well as professionality and high level of a great mass of music creators formed by artistic education. In addition, it relates the main challenges to face for better use and functioning of the music industry. Finally, in the third chapter, Proposal of a national strategy for the music industry, it is proposed a particular view of development with an approach of value chain where the different role-players of the Cuban music industry participate from music creation up to consumption in which institutions and managing officials are the main responsible for its execution and systematic evaluation. The proposal is characterized by its values and general and specific objectives and each stage and strategic actions of its design are described as well as the specific actions to carry out
Category: Economy