Here, the beat: the economic impact of live music in BC

Author: Nordicity

Study link: https://www.nordicity.com/de/cache/work/80/Here_the_Beat_Nordicity.pdf

The live music sector in BC – managers, promoters, venues and festivals – is one of diversity and growth, impacting communities large and small across the province. A growing sense of community and coordination within the sector has provided a foundation for BC stakeholders to fall back on where, historically, little external support has existed. Sector-wide optimism is due, in part, to the recent establishment of Amplify BC (BC’s music fund administered by Creative BC). The survey found that 80% of the province’s live music companies, for example, expect growth in revenues and attendance in the coming year. Also on the rise is a desire to nurture diverse audiences, promote what is a vibrant festival economy, and forge new connections with BC’s tourism sector. The live music sector in BC is poised to meet these developments. In 2017, BC’s live music companies supported 12,010 FTEs0F , $619.3 million in BC-based labour income, and $815.8 million in GDP to the provincial economy.1F Tourists visiting BC for a musicrelated events contributed a further 2,900 FTEs, $99.1 million in BC-based labour income, and $168.7 million in GDP.

Category: Economy