James Cattermole, label manager of UK-based Absolute, writes about the urgency for artists to keep going during this difficult period.
Founded in 1998, independent label services company Absolute has worked on high profile album releases from artists and labels including Steps, All Saints, Jake Shears, Kim Wilde, Alice Cooper, 67, Dappy, Ay Em, RAM Records, Danny Jones, Ferris & Sylvester and many more.
“We are experiencing an unprecedented moment in history right now. The last few weeks have seen Covid-19 affect our daily lives, bringing huge uncertainty and numerous challenges for everyone in the music industry.”
Label manager suggests working on social media presence, new releases, going live, bookkeeping, heath-checks and admin and last but not least, staying inside and staying healthy.